You must have thought you’d be drowning in money after starting your hat business. You’ll be an entrepreneur selling thousands of caps in a week, and your account balance will turn into a 6-digit magical number.
Wake up – this isn’t a joke!
Curating a good product doesn’t give you a ticket to great sales. But you’ve to put yourself into that lane yourself. Let’s be honest – no one’s gonna help you build your business.
If you’ve been scratching your head since the advent of your business? That must be because you’ve no clue how to make money from those rousing accessories. The answer is simple – use an online store!
It’s no surprise that the internet has changed the dynamics of shopping. People now prefer to shop online in the comfort of their home. You no longer have to set up a brick-and-mortar store. Nor do you have to bounce door to door in order to earn a good chunk. It’s simply about taking your products out there ‘online’. This is so people can hunt down your caps instantly.
Let’s cut to the chase – you want sales numbers, and we’ve got the recipe to sell your custom caps. That’s why we suggest taking a hard look at this blog and cracking the online sales puzzle.
Since there are many caps company UK, rowing your boat into this custom hat business is going to be tough. However, we’ve some secrets that will help you reach your audience without a hitch.
We are spilling out a few ways you can level up your online custom hat sales.
It goes without saying that you’ve to have a clear picture in mind of who you’re catering to. Think about it – who will be buying your caps? They’re definitely not the people who hang out with your grampa. Nor they’re teens – since that’s not their priority.
That’s just to tell you the importance of targeting the right audience. It’s like you’re giving a comb to a bald person. Would they really buy it – hard no!
To set your brand up for success, you have to find the right audience. People who wouldn’t waste a single minute adding your caps to the cart.
Start with research and find out who is looking for custom hats. To make it a cinch, just look at your product and find out insights on their real consumers.
For instance: If you’ve a baseball cap, find out who will interested in that. Creating an audience persona will help.
Gender: 70% Male, 30% Female
Interest: Sports fanatic, and so on and so forth…
That won’t only help you understand your consumer but later in the marketing process, too.
To make it even simpler, just think about your consumers. If you’re trying to sell custom bucket hats, the traction of people who are crazy for music might be more. A baseball cap will attract most people, while some patches and fun ones would go with Gen Z.
Take your time in this. Don’t rush since you’ve to be crystal clear about your audience to sell it online.
It holds all the essence – your online store. Since it’s cardinal, you’ve to go deep into it. First things first, set up your website. It will serve as your store but – virtual.
Because it’s an online store, your target audience can’t just wear the hats off. They can’t try out the products, which makes it difficult for you to sell them. To rectify that, you must play smart with images and descriptions as much as you can. Use models to showcase your caps or make a video of how the custom embroidery caps would look.
The idea is to tell your customer how it would turn out. Give all the information that will make it easier for them to make decisions. Don’t let them think alot, just compel them to click add to cart. That will only be possible if they’re 100% aligned with your product.
Another thing that is often overlooked is how your website looks. Your website should easy to navigate and must have great UI. Trust us – it’s will make your business more authentic and reliable. Plus, a fast website will favour you, too.
Here’s the catch. Don’t just rely on your own website, but try out other e-commerce platforms to steepen your sales graph. Try your luck with Etsy or Amazon to make extra revenue and, most of all – audience reach!
This one is tricky but works wonders in sales. Marketing will push your custom caps towards your audience. But you might want them to pick it up themselves and be attracted towards your business. All this boils down to one question – How?
There are many aspects of creating a pull, but one way is the brilliant use of social media platforms. Till now, you must be telling your audience what you do and how they can grab your caps. But now you’ve to focus on what kind of content you produce that will drive that action.
Collaborating with influencers is a great way to bring your hat the attention it needs. When people see their trusted influencers wearing it, it creates a desire in them to get it.
Don’t hesitate to use different social media platforms, including Facebook, Instagram and TikTok. Since TikTok is the new normal and based on short clips, it’s likely that you’ll get more views. Moreover, make your content engaging so people may want to find out who are selling these.
If you’re missing out on marketing, what are the odds people find you in this cluttered market? Marketing is one solid rock that never misses its target. Especially if you’re competing online, you have to fork out your money on it.
You can run ads yourself. But to make the most out of it, it’s better to hire a person. Stick to the basics like Social Media Marketing and run Google ads. However, to earn outstanding results, you really have to master everything.
Don’t hesitate to put your foot in Email Marketing, Display Ads, and even try your Facebook and IG ads. Marketing right is the only main thing that will lock in successful sales.
Making customers is tremendous, but retaining those customers is the real triumph!
How you deal with your customers and sort out their queries is what they love. You’ve got to win their hearts not just with custom hats but with fantastic dealings.
Pro Tip: Always welcome them with freebies. People fall for it!
We know you want your audience to open their arms to your custom hats. That’s a sure thing if you follow the above ways. Following this checklist is enough to crack you into another dimension where you’ll be the king of the hat business. But remember that things take time. Your sales graph might not reflect the results instantly. But being steady in this race is what will take you to the finish line